Social Web

Airlines have traditionally been an industry associated with lifestyle, travel and  leisure along with loss making connotations. Their business is driven by providing customer value via their brand equity along with their ability to provide competitive offerings in terms of tariffs and services. It is a rather well known fact that even though these  carriers connect us from A to B, their business model involves a whole lot more than just simply transporting passengers. The architecture of a scheduled air travel involves bookings, airport access, ticketing and customer services, government regulatory approvals, inventory of aircraft and supplies, contingency planning as well as staff management. This colossal network of activities surrounds their business model, however customer management and satisfaction surpasses all others in an attempt to build and maintain brand value. We seldom find ourselves in a situation that we comment or blog about our wonderful experiences on airlines, however the reverse is most certainly true. That is the general nature of the consumer especially when dealing with a brand that has a direct effect on our perception of travel and lifestyle.
If I was Air Europa, I would have certainly used technology and the social media platform as an enabling factor to capture the attention of the management in order to better understand the customer point of view. Social Media interaction as a critical viewpoint is gaining critical acclaim in revolutionizing the service level of companies that have a direct consumer approach. When an airline asks for a company/ person's business, it is conformed to the same Service Level Agreements that other corporations measure when awarding contracts. It is important we adopt a self voluntary approach towards customer satisfaction in order to maximize the value of our brand, and even though we understand that not every customer can be truly satisfied, a personalized approach towards customer management as well as a focus on differentiation are they key drivers to maintain standards that the airline promises to deliver. Adoption of interactive media platforms and constant third party checks on customer service are key to optimizing the value that customers will get when travelling with Air Europa. Air Europa plans to outsource activities such as inventory management, supplies, government regulatory approvals as well as other engineering services in order to increase focus on the customer and offer better services at competitive prices. Our business model is to serve you and provide you with the utmost value, and we plan to reallocate our resources more efficiently in order to offer the best customer experience in the skies.